Polyurethane
Sanding sealers, primers, matt and gloss topcoat paints and varnishes. System selection to suit your substrate and gloss requirements.
Explore the product group ↗Authorized Genç Boya DealerSINCE 2006 · NATUREL BOYA
We have supplied Genç Boya products to furniture manufacturers since 2006. We measure and prepare colours to customer requirements, keeping colour formulas and recipes for 10 years. Suitable colours can also be filled into aerosol cans on request.
Explore our services
COLOUR MEASUREMENT WITH A SPECTROPHOTOMETERAbout us
Naturel Boya Sanayi Tic. Ltd. Şti. is an authorized Genç Boya dealer specialising in furniture paints and varnishes in İkitelli, Istanbul. We focus on manufacturers’ colour, product and application needs, preparing requested shades using instrumental measurement and a 10-year formula archive.
Our aim is to help customers reproduce their chosen colour consistently, from the initial sample through to production.
Product groups
Genç Boya offers polyurethane, acrylic, nitrocellulose, water-based and UV-curable systems, as well as colour products. The right product depends on the substrate and application method.


Sanding sealers, primers, matt and gloss topcoat paints and varnishes. System selection to suit your substrate and gloss requirements.
Explore the product group ↗Options designed to preserve the natural appearance of wood, with topcoats in a range of sheen levels.
Explore the product group ↗Fast-drying product options for sealer, paint and varnish applications.
Explore the product group ↗Water-based primer and topcoat systems for interior wood applications.
Explore the product group ↗UV-curable sealer and topcoat product groups for industrial production lines.
Explore the product group ↗Colour matching to samples and customer requirements using tinting bases and wood stains.
Explore the product group ↗Genç Boya · Special-performance products
Fire-retardant coating systems and paint and varnish options with resistance to everyday impact and scratching.
A special two-component polyurethane matt topcoat paint in the fire-retardant product range. It offers a full-bodied coating and a uniform matt finish.
Manufacturer’s product information ↗VP900.77 sanding sealer and VP900.25 special matt topcoat varnish are considered together for fire-retardant applications. According to the manufacturer’s catalogue, certificate validity depends on using both products together on fire-resistant MDF.
System and application information ↗A two-component polyurethane topcoat varnish for interior wood surfaces. It offers impact, scratch, chemical and dry-heat resistance. The manufacturer lists office, café and restaurant furniture as examples of high-use applications.
VP950 product information ↗A two-component polyurethane matt topcoat paint for interior use. An option for furniture surfaces requiring resistance to impact, scratches, chemicals and dry heat.
BP950 product information ↗The performance of fire-retardant systems must be assessed together with the substrate, coating layers and manufacturer’s application conditions. Contact us to select a system within the scope of the current technical data sheet and certification.
Colour preparation and services
Choose from colour collections such as NCS, RAL K7, RAL Design and Pantone, or request a bespoke colour outside these collections. Every colour we prepare to customer requirements is tracked through measurement and formula records.


We start with your colour code, physical sample or bespoke colour request. We measure sample colours with a spectrophotometer and develop a match for the appropriate coating system.
We retain colour formulas and recipes for 10 years. For repeat orders, we refer to the stored recipe and support colour consistency through measurement and formula tracking.
Even without a colour chart or physical sample, you can share L*, a* and b* measurement values to request a colour. Once measurement conditions and substrate details are established, work can proceed without sending us the physical sample.
For repeat production, we compare the prepared colour against the recorded target. We check consistency within agreed colour tolerances, using the same coating system, substrate and measurement conditions.
On request, suitable prepared colours can be filled into aerosol cans for convenient application.

Projects and architectural design
Naturel Boya Sanayi Tic. Ltd. Şti. provides technical advice on colours and coatings to numerous companies working on projects and architectural design.
We work with architects, design teams and manufacturers on colour selection, sample preparation and coating system selection. We help translate the intended colour and surface appearance into the finished application.
Tell us about your project ↗Documented product options
Genç Boya products covered by EN 71-3 test reports meet the migration limits for the heavy metal elements specified in those reports. Compliance is assessed for the product code and testing scope stated in each document.
View product-specific test reports ↗Kayalar Kimya brands and equipment
Genç Noroo was established through the 2012 partnership between Kayalar Kimya and South Korea’s Noroo. It operates in industrial coatings, offering solutions for a range of substrates and performance requirements.
Genç Noroo product range ↗Düfa, part of Kayalar Kimya, operates in decorative and construction paints. Its solutions for the colour and appearance of architectural spaces complement the group’s product portfolio.
Kayalar Kimya brand information ↗Kayalar Kimya’s Woodsol brand offers water-based paint and varnish systems for exterior wood surfaces. Product selection for doors, windows and outdoor woodwork should be matched to the intended use.
About Woodsol ↗We sell Mirka abrasives and sanding machines. Contact us for products suited to surface preparation before coating and the finishing process.
Kayalar Kimya–Mirka partnership ↗
The manufacturer
Kayalar Kimya began manufacturing in 1976 and has produced furniture paints and varnishes under the Genç brand since 1979. Its R&D centre and technical application work support the development of coating systems for wood surfaces. The group’s brands include Genç for furniture coatings, Genç Noroo for industrial coatings, Düfa for decorative paints and Woodsol for exterior wood protection.
Naturel Boya supplies these products as an authorized dealer of Kayalar Kimya’s Genç brand.
Discover Kayalar Kimya ↗Naturel Boya Sanayi Tic. Ltd. Şti.
Address
Atatürk Mahallesi, Marmara Sanayi Sitesi P Blok No: 33, Küçükçekmece / İstanbul
Telephone
0212 472 03 48
Fax
0212 472 03 49
Email
info@gencboya.com
naturelpaint@gmail.com